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Friday, October 9, 2009

Honda: Racing Against Time by RPA

Great Piece. Captivating if you ask me.


  1. Reg, you stated re Warner Music "I understand the concept but... pre-roll ads? Are you kidding me? any brand who thinks they are going to get any ROI on pre-roll ads on a music video is crazy"

    You seem well suited to a career in advertising, - fixed attitudes. I suggest everyone will be getting a more than acceptable ROI with pre rolls within a year. New tech will make sure of that.

    Ease off on the aggressive opinions, it will help in life. Why not say "can someone tell me how you can get a ROI from pre rolls". Someone might just surprise you.

  2. New Rule... You must read the first sentence on the left side of this page before you make a comment on my blog.