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Saturday, October 24, 2009

Careerbuilder.com: It's Time




Remember this from the Superbowl?
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2 comments:

  1. Suzy & BillNovember 15, 2009 at 4:20 PM

    Top 3 Ads by Media-Neutral Agencies that happen to do video
    I think the proliferation of different media options is driving advertising (and agencies alike) to get down to the true essence of marketing. Howard Gossage said "Advertising may seem like shooting fish in a barrel, but there is some evidence that the fish don't hold still as well as they used to and they have developed armour plate. They have control over what type of ammo you have, when the trigger gets pulled, and how fast your shot moves. Oh, and they're not all in the same barrel anymore". The shift from traditional media to digital isn't a revolution, the shift from screaming at people to buy a product to advertising as a 2-way dialogue between a brand and consumers is. This dialogue can happen using any medium as long as its relevant and targeted. Some agencies were built on this premise, some deny it but most are trying to keep up.

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  2. Suzy & BillNovember 15, 2009 at 4:22 PM

    top3 ads and top3ads.com do shift from all media since they were sharing platforms with Google

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