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Wednesday, May 6, 2009

Dwele X McCafe?

McDonalds is spending an incredible amount of money trying to push their new coffee line but I think this little jingle from Dwele is perfect for trying to present the brand in a more sophisticated way to the African-American Audience. Dwele is also featured in a new McCafe commercial that I just saw during an NBA play-off game. A great Jingle is such an underestimated component to a great ad campaign.

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