Pepsi Mic Pass

Just thought this was a fresh way to provide entertainment with a branded message. They combine "Hipster" rappers like Charles Hamilton with established artists like Talib Kweli and Freeway. Charles Hamilton (who I actually know) even references pepsi in his rhyme. This kind of reminds me of the collaboration between Mickey Factz and Honda. Don't be surprised to see more of these videos using new hip-hop talent. Check out the video.